{"title":"Rugged Road Coolers","description":"","products":[{"product_id":"45qt-rugged-road-cooler","title":"45qt.  Gunmetal Grey Rugged Road Cooler","description":"\u003cp\u003eThe Rugged Road 45 V2 cooler is built for those who live for adventure.\u003c\/p\u003e\n\u003cp\u003eThis cooler combines ultralight design, exceptional durability, and unmatched ice retention, keeping contents cold for days on end.\u003c\/p\u003e\n\u003cp\u003eIts upright floating capability makes it a must-have for water activities, ensuring your essentials are always within reach.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltralight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eComing in at less than half the weight of the competition, the Rugged Road 45 is easy to carry to your campsite, on and off your boat, or wherever life takes you.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge Interior Capacity:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEliminating thick plastic walls allows you to fit more in your cooler while taking up less exterior space. This cooler fits up to 45 12oz cans plus ice! \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 7 days of ice — top 1% performance:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGo further for longer without worrying about refilling your ice. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloats Upright:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRugged Road offers the only cooler that’s guaranteed to float upright in the water (even when fully loaded).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Purpose Lid:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe reversible, multi-purpose lid has built-in cupholders and can even be used as a cutting board.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e“Double-Up” Handle System:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe double handle system makes this cooler easy to carry, even when it’s full.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e“Get a Grip” Non-Slip Surface:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHandle your cooler with confidence, even in wet or icy environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eSIZE \u0026amp; SPECS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e9 pounds empty\u003c\/li\u003e\n\u003cli\u003eHolds up to 45 12oz cans plus ice\u003c\/li\u003e\n\u003cli\u003e27\"L x 16\"W x 13\"H\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2280\/5831\/files\/Rugged-Road---Cooler-Dimensions-45-pt-1.png?v=1718102648\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2280\/5831\/files\/Rugged-Road---Cooler-Dimensions-45-pt-2.png?v=1718102649\"\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Blue Steel","offer_id":46671738011886,"sku":null,"price":324.99,"currency_code":"USD","in_stock":true},{"title":"Gunmetal Grey","offer_id":46671738044654,"sku":"","price":324.99,"currency_code":"USD","in_stock":false},{"title":"Forest Green","offer_id":46671738077422,"sku":null,"price":324.99,"currency_code":"USD","in_stock":false},{"title":"Polar White","offer_id":46671738110190,"sku":null,"price":324.99,"currency_code":"USD","in_stock":false},{"title":"Sahara Tan","offer_id":46671738142958,"sku":null,"price":324.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/7729\/4062\/files\/45qtgrey.webp?v=1750695463"},{"product_id":"25qt-rugged-road-cooler","title":"25qt. Rugged Road Cooler","description":"\u003cp\u003eThe Rugged Road 25 V2 cooler is built for those who live for adventure.\u003c\/p\u003e\n\u003cp\u003eThis cooler combines ultralight design, exceptional durability, and unmatched ice retention, keeping contents cold for days on end.\u003c\/p\u003e\n\u003cp\u003eIts upright floating capability makes it a must-have for water activities, ensuring your essentials are always within reach.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltralight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eComing in at less than half the weight of the competition, the Rugged Road 25 V2 is easy to carry to your campsite, on and off your boat, or wherever life takes you.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge Interior Capacity:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEliminating thick plastic walls allows you to fit more in your cooler while taking up less exterior space. This cooler fits up to 25 12oz cans plus ice! \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 7 days of ice — top 1% performance:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGo further for longer without worrying about refilling your ice. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloats Upright:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRugged Road offers the only cooler that’s guaranteed to float upright in the water (even when fully loaded).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Purpose Lid:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe reversible, multi-purpose lid has built-in cupholders and can even be used as a cutting board.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e“Double-Up” Handle System:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe double handle system makes this cooler easy to carry, even when it’s full. *Padded carry strap sold separately.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e“Get a Grip” Non-Slip Surface:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHandle your cooler with confidence, even in wet or icy environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5 pounds empty\u003c\/li\u003e\n\u003cli\u003eHolds up to 25 12oz cans plus ice\u003c\/li\u003e\n\u003cli\u003e18.5\"L x 13.8\"W x 11.8\"H\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2280\/5831\/files\/Rugged-Road_RR25-Dimensions-updated.jpg?v=1728641039\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2280\/5831\/files\/Rugged-Road_RR25-Dimensions-02_updated.jpg?v=1728641039\"\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Blue Steel","offer_id":46672856744174,"sku":"","price":249.99,"currency_code":"USD","in_stock":false},{"title":"Gunmetal Grey","offer_id":46672856776942,"sku":"","price":249.99,"currency_code":"USD","in_stock":true},{"title":"Forest Green","offer_id":46672856809710,"sku":"","price":249.99,"currency_code":"USD","in_stock":false},{"title":"Polar White","offer_id":46672856842478,"sku":"","price":249.99,"currency_code":"USD","in_stock":false},{"title":"Sahara Tan","offer_id":46672856875246,"sku":"","price":249.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/7729\/4062\/files\/RR-25-GRAY_0955b369-0e9e-4b10-a3e0-071f6732bf94.webp?v=1750704111"},{"product_id":"65qt-rugged-road","title":"65qt. 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This cooler fits up to 65 12oz cans plus ice! \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 7 days of ice — top 1% performance:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGo further for longer without worrying about refilling your ice. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloats Upright:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRugged Road offers the only cooler that’s guaranteed to float upright in the water (even when fully loaded).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Purpose Lid:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe reversible, multi-purpose lid has built-in cupholders and can even be used as a cutting board.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e“Double-Up” Handle System:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe double handle system makes this cooler easy to carry, even when it’s full.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e“Get a Grip” Non-Slip Surface:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHandle your cooler with confidence, even in wet or icy environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e13 pounds empty\u003c\/li\u003e\n\u003cli\u003eHolds up to 65 12oz cans plus ice\u003c\/li\u003e\n\u003cli\u003e27\"L x 16\"W x 15.5\"H\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2280\/5831\/files\/Rugged-Road---Cooler-Dimensions-65-pt-1.png?v=1718103146\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2280\/5831\/files\/Rugged-Road---Cooler-Dimensions-65-pt-II.png?v=1718103146\"\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Sahara Tan","offer_id":46673074487534,"sku":"","price":374.99,"currency_code":"USD","in_stock":false},{"title":"Polar White","offer_id":46673074520302,"sku":"","price":374.99,"currency_code":"USD","in_stock":false},{"title":"Forest Green","offer_id":46673074553070,"sku":"","price":374.99,"currency_code":"USD","in_stock":false},{"title":"Gunmetal Grey","offer_id":46673074585838,"sku":"","price":374.99,"currency_code":"USD","in_stock":false},{"title":"Blue Steel","offer_id":46673074618606,"sku":"","price":374.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/7729\/4062\/files\/RR65FloatsUpright.webp?v=1750706793"},{"product_id":"115qt-rugged-road-cooler","title":"115qt. Rugged Road Cooler","description":"\u003cp\u003eThe Rugged Road 115 V2 cooler is built for those who live for adventure.\u003c\/p\u003e\n\u003cp\u003eThis cooler combines ultralight design, exceptional durability, a spacious interior, and unmatched ice retention, keeping contents cold for days on end.\u003c\/p\u003e\n\u003cp\u003eAt just 22 lbs empty, this cooler is easier to carry than any high-performance cooler you've seen before but holds ice just as long. There's a reason it won \"Best of Category\" for Hard \u0026amp; Soft Coolers at iCast this summer!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge Interior Capacity:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEliminating thick plastic walls allows you to fit more in your cooler while taking up less exterior space. This cooler fits up to 115 12oz cans plus ice! \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 7 days of ice — top 1% performance:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGo further for longer without worrying about refilling your ice. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Purpose Lid:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe reversible, multi-purpose lid has built-in cupholders and can even be used as a cutting board.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\"Double-Up\" Handle System:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe double handle system makes this cooler easy to carry, even when it's full.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\"Get a Grip\" Non-Slip Surface:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHandle your cooler with confidence, even in wet or icy environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltralight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe Rugged Road 115 V2 is up to 50% lighter than other coolers in its class!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e22 pounds empty\u003c\/li\u003e\n\u003cli\u003eHolds up to 115 12oz cans plus ice\u003c\/li\u003e\n\u003cli\u003e40.25\" L x 17.5\" W x 17\" H\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2280\/5831\/files\/photo12000.jpg?v=1724761979\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2280\/5831\/files\/photo12001.jpg?v=1724761979\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2280\/5831\/files\/photo12002.jpg?v=1724761979\"\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Sahara Tan","offer_id":46673125277934,"sku":"","price":494.0,"currency_code":"USD","in_stock":false},{"title":"Polar White","offer_id":46673125310702,"sku":"","price":494.0,"currency_code":"USD","in_stock":false},{"title":"Forest Green","offer_id":46673125343470,"sku":"","price":494.0,"currency_code":"USD","in_stock":false},{"title":"Gunmetal Grey","offer_id":46673125376238,"sku":"","price":494.0,"currency_code":"USD","in_stock":true},{"title":"Blue Steel","offer_id":46673125409006,"sku":"","price":494.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/7729\/4062\/files\/8_98d2b86b-e913-4a43-9ade-1e9d5bea2242_1.webp?v=1750707982"},{"product_id":"rr-ice-pack","title":"RR Ice Pack","description":"\u003cp\u003e\u003cspan\u003eWhether you’re taking your cooler out on the lake or into the woods, Rugged Ice is the perfect addition. Just place the frozen ice pack in the bottom of your cooler to provide an extra layer of cooling technology to keep your contents extra chilled.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRugged Ice is so cold, that it will actually refreeze meltwater within your cooler!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDimensions:\u003c\/p\u003e\n\u003cp\u003e1.5\" x 11.5\" x 8\"\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eQuantity that will lay flat in each cooler:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRR25: 1\u003c\/li\u003e\n\u003cli\u003eRR45\/65: 2\u003c\/li\u003e\n\u003cli\u003eRR85: 3\u003c\/li\u003e\n\u003cli\u003eRR115: 4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e1 Rugged Ice pack will lie flat in our Snack Rack\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46676885799150,"sku":"","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/7729\/4062\/files\/RuggedIcewebsitephotos.webp?v=1750795839"},{"product_id":"rr-latch-lock","title":"RR Latch Lock","description":"\u003cp\u003eThe Latch Lock is custom designed to fit your Rugged Road cooler, keeping everything you want in, in (and everything you don't, out)! Installation is quick and easy. 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